Negotiation Techniques You Can Apply in Work, Business, and Everyday Communication

Goal: Both parties achieve what they want or at least avoid loss.

How to apply:

• Listen to the other party’s real needs.

• Propose flexible solutions that can be adjusted for mutual benefit.

• Example: Instead of arguing about the price, you can offer a discount in exchange for a larger order.

Goal: Know your limits and avoid a weak position.

How to apply:

• Before negotiating, prepare a “Plan B” in case an agreement isn’t reached.

• Example: If customer A doesn’t buy, you still have potential customer B.

Goal: Apply mild pressure or give the other party time to think.

How to apply:

• After making an offer, stay silent and let the other party respond first.

• Don’t rush to break the silence by making concessions.

3 Yeses:

• Yes to information: Understand the product, service, and partner’s needs.

• Yes to goals: Know what you want from the negotiation.

• Yes to flexibility: Be ready with multiple alternatives.

1 No:

• No to emotions: Stay professional and don’t let emotions take over.

Goal: It’s easier to agree on smaller parts than on a big package.

How to apply:

• Negotiate each item (price, timing, after-sales service…) separately to avoid overall conflict.

Goal: Build empathy and trust.

How to apply:

• Naturally repeat keywords or phrases the other person uses.

• Example: They say “I need a long-term partner” — you respond: “I’m also looking for a sustainable partnership.”